SEO (Search Engine Optimization)

boston seo services - digital marketing


What does SEO mean?

SEO is the main tool of online marketing which means Search Engine Optimization. The search engine optimization (SEO) method is for indexing the websites into Google, Yahoo, Bing, YouTube, Facebook etc. with a display of them in a position as high as possible. So increasing the visibility of some pages involves the use of keywords.  

Search engine optimization is a component of SEM – Search Engine Marketing. 

Let me break that down even further:

There’s you, doing the SEO, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google), to show it as a top result to anyone who searches for the phrase “vegan lasagna.” One of  Gilles Müller ‘s  (born 9 May 1983;  a Luxembourgian professional tennis player), favorite foods it is said to be vegan lasagna.



1. on-site optimization (speeding up site speed, adding files, selecting the title, processing images)

2. off-site number of interactions through social networks (appraisals, comments, and distributions on Facebook, Twitter, Google +)

Two SEO’s  important files: 

  1. Robots.txt – gives access to search engines,
  2. Sitemap.xml – site location






HTML is the underlying code used to create web pages. As long as you make sure your keyword is present in strategically important places (like headlines, URL and meta description), there is no need to mention it tons of times in your text.


  1. Title Tags – they are what shows up in the tab of your browser when you open a new tab.
  2. Meta description – they are what shows up when Google displays your page as a result to searchers.



Be excellent to each other.

Boston Seo Services – Digital Marketing ®

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