What is Penguin Update in SEO?
I am going to keep this section short and sweet 🙂 if you want something more in-depth, you can also browse Search Engine Land’s Penguin Update section for all the articles written here on the topic.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular, those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. Contact Boston Seo Services – Digital Marketing! 😉
Penguin in Seo, had an immediate impact when it launched in 2012. Many link builders and bloggers, including myself (Boston Seo services – Digital Marketing), were about to name the update the ‘Titanic‘ Update as the timing was so close to the 100th anniversary of the ship disaster in 1912.
Google apparently didn’t want that, and quickly the update was named ‘Penguin‘.
Iceberg ! / Seo!
Penguin Update History Dates:
- Penguin 1.0 – April 24, 2012 (3.1% of searches)
- Penguin 1.2 – May 26, 2012 (0.1% of searches)
- Penguin 1.3 – October 5, 2012 (0.3% of searches)
- Penguin 2.0 – May 22, 2013 (2.3% of searches)
- Penguin 2.1 – Oct. 4, 2013 ( 1% of searches)
- Penguin 3 – Oct. 17/18 2014 (LESS THAN 1%)
- Penguin 4 – Announced September 2016 (with potential updates into 2017, but not officially announced)
Fix your seo-content with Boston Seo Services – Digital Marketing, and the new Google Penguin update should be an advantage, not a hindrance!
Boston Seo Services – Digital Marketing will leave it at that, with the assumption that I shouldn’t bore you with additional details on what the algorithm was designed to do.
Be excellent to each other.
Boston Seo Services – Digital Marketing ®