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boston seo services - digital marketing seo vs sem
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Boston Seo Services – Digital Marketing (



boston seo services - digital marketing
boston seo services – digital marketing




Today we are talking about SEO vs. SEM. You may be wondering what the difference between SEO and SEM is? Well… SEO ( Search Engine Optimization ) is about optimizing your website to get better rankings in the search results while SEM ( Search Engine Marketing ) goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

PPC – Pay Per Click.  This is a method of purchasing advertising (most often within search engines) where you pay for each person who CLICKS on your ad.  This can also be referred to as CPC or Cost Per Click.

In a previous post, I have explained what is SEO and why is it important and I have outlined the most important SEO tips

  Twitter, Google+ and Facebook are trying to optimize their advertising platforms to utilize targeted traffic but still, traffic coming directly from search engines has a better ROI.


boston seo services - digital marketing sem
boston seo services – digital marketing sem



In the end, it’s the SERP – or Search Engine Results Page – which is one of the main reasons why the differentiation between PPC, SEO & SEM needs to be reconsidered.  That’s because your potential customer sees the entire page and will be influenced – in one way or another – by what is on that page in both the paid and organic slots.  In fact, a significant portion of your potential customers does not know (and/or do not care) that there is a difference between the two sections.




To be successful in today’s online marketplace, a company must be found in search engines.  Ensuring that your site is fully optimized for both paid and organic search is a critical piece of the online marketing puzzle, and – without it – you could be missing out on hundreds, thousands or even hundreds of thousands of potential customers.



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Still looking around? What are you looking for? If you contact us, maybe we can help. Simply email us. We like to help people, whether they’re curious about a technical SEO issue, ranking troubles, marketing automation, or anything else related to SEO and inbound marketing.

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Author Corina Ciobotaru


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Boston SEO Services – Digital Marketing ®


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