The best part of the “new” SEO (Search engine optimization, the process of manipulating the visibility of a website or a web page in search engines) is that you don’t need to start all over again. If you have great content that you’ve previously published, you can always go back in and keep optimizing it. By looking at things like Google Analytics, (which is always becoming more user-friendly), you can get a fairly accurate read of how you’re SEO strategy is doing.
Let’s begin and see what interesting SEO trends 2018 has in store for us, www.corina-ciobotaru.com and what you can do to be ready:
Well, we all know that Google has over 200 ranking factors, but you likely won’t have the time or even resources to implement all of them. So this post will help you set your priorities right for 2018.
- Page Speed Google confirmed page speed as a ranking signal since 2010.
- Voice Search Is More Real Than Ever 55% of teens and 41% of adults use voice search more than once a day.
- The Rise of Backlinks have come to stay, and will still feature prominently in 2018.
- Rank On Mobile Before You Rank On Desktop
- Answers to People’s Questions
For example, this is what I got when I asked my Google assistant this complicated question:”What was the US population when Bernie Sanders was born?”
More websites on page 1 of Google are HTTPS
HTTPS is simply the protocol that ensures your website is being viewed over a safe connection. To be able to add an S to an HTTP web address, one needs to acquire a so-called SSL (Secure Sockets Layer) certificate. This will make it possible for a site’s visitor data to be encrypted and secured. Google has made it clear that having HTTPS is a pretty big deal, and the search engine results page (SERP) shows it too.
On top of this, the Chrome browser has started implementing warnings on sites that are not HTTPS. This can affect a user’s experience negatively, and dissuade them from browsing your site or purchasing your services. Needless to say: you don’t want to mess with HTTPS.
More importance is given to mobile
Yes, you’ve heard us say this a lot, but it’s too big to ignore. Mobile matters. Period. Based on the stats (and the scene at most coffee shops), you’re probably reading this from your smartphone too. Mobile devices are not only used to check your Instagram likes but also to ‘Google’ things on the go. Already more than 50% of searches are done via mobile devices, and this number will only continue to grow. Mobile search has grown so much, there has been a lot of talk about starting to rank websites by their mobile version, instead of the desktop one. Although the change will happen very gradually, you should know that your mobile site has an impact on your SEO.
Want to start ranking higher in 2018? Just START with “Boston SEO Services – Digital Marketing”
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Author Corina Ciobotaru
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